The website is the backbone of digital marketing. Your search engine optimization (SEO), pay-per-click(PPC), email marketing campaigns, and social media all are pointing back to your website. The website’s design and functionality must be equipped with the industry’s best practices and must have the latest trends as per the customer’s expectations.
Nowadays businesses are aware of the importance of having a digital presence. A person or business can only access a limited number of people while being at a physical location, but with the help of a website, you can reach thousands and thousands of people at once, at any time, and from anywhere.
There are many factors that can impact the effect of first impressions, which include structure, colors, texts, fonts, and spacing.
Hence the website should be:
• Simple – Meaning minimum visual level of complexity.
• Representative – that must represent the brand accurately.
The digital industry nowadays is very competitive. If you cannot make a first impression and then there is a chance that you will lose credibility in seconds.
Web Browsing From Mobile Is the Future and it is here
According to Survey by Google 85% of internet users prefer mobile-friendly websites. When you thought about website design predictions, business owners and designers should prioritize making the website mobile browsing compatible.
Mobile browsing
Trends keep on changing, and sometimes it becomes challenging to keep up. Hiring a website experienced design agency can help you to keep up to date with the latest industry standards for mobile design.
Prioritizing Site Speed Optimization
The chances of bouncing increase to 35% if the page load time goes from 1 second to 3 seconds. Web design statistic shows that site speed optimization plays an important role in reducing the bounce rate. Hence, businesses must be aware of how long it takes for the webpage to load.
Monitoring the speed – There are many factors that affect the site load time, We need to monitor it on regular basis. This helps to detect any issues at the early stages, allowing you to make the improvement before.
Compressing the image size – Large image files significantly affect the speed of the site. As per the web design statistics, resizing large image sizes from MBs to KBs can result in a 70 percent reduction in the load time needed before the users can interact with your website.
Website design trends are changing frequently, and to stay effective and relevant all you need is to stay on top of those changes. With countless businesses offerings similar products and services, to set yourself apart, the best website design can be the recognizer and show the respective brand what is worth investing into.
Follow the website design stats and look for the best practices to make sure your website is attractive and mobile-friendly with optimized speed and offers the users the best-personalized experiences. Our team of experts will give the best web design services in order to stay on top of website design trends. Contact us today for the best web design services.
