Tips for Using Google Ads Performance Planner

Google Ads Optimization

In the year 2019, Google Ads introduced a tool that not only helps the advertiser gather accurate and actionable insights but also tells how specific the changes can affect their account’s performance as per the Google Ads Performance Planner.

But before we dive deep into how it can be applied effectively to Google Ads management, let’s first understand what it actually does.

Basically, this Google Ads tool simplifies how to strategize your paid ad campaigns. It shows you the outcomes you can get after implementing a certain change, including how they impact the key metrics and overall performance. It also recommends optimal spending amounts and what more opportunities you can explore based on the budget and campaign goals.

Now, with all the fundamentals out of the way, let’s see how to use Google Ads Performance Planner to optimize your PPC campaigns and which will ultimately boost the return on investment (ROI).

Select the desired date range and key metric.
Google Ads Performance Planner lets you choose any date to plan the PPC performance for the coming month, quarter, or year as per your needs. It also allows us to predict and optimize for clicks, conversions vs conversion values, whichever performance metric is essential to the business objectives. You can still change the dates and key metrics after the Google Ads tool has finalized its initial results so that you can always go back to these later.

Click Create Plan.
After you do this, you will be redirected to a page where you will see an overview of the plan. The gray dot on the forecast graph represents the predicted performance based on the existing campaign settings, while the blue dot shows the predicted performance based on our planned settings.

Click Improve Plan.
The Google Ads Planner creates an idea based on our optimal bid and budget recommendations, which will enable you to maximize your conversions without increasing the overall expenditure.

Click Compare.
Click compare helps you and your Google Ads account manager to see the overall spending, the average cost per action (CPA), and conversions compared across your existing settings, planned settings, and campaigns of the past performance.

Aim a target.
Adding a Target is optional, but if you have a target conversion volume, spend, or average CPA, always consider adding that. Entering the CPA or ROAS (return on ad spend) target will let Google Ads Planner adjust the potential spend to help you achieve it.

Downloading results.
While you use Google Ads Performance Planner to get the overall idea, you should know that the changes will not be added automatically to the Google Ads accounts. You have to download a file and upload it with the help of Google Ads Editor and even implement them.

Maximizing the PPC ROI With The Help Of Google Ads Specialists
Google Ads Performance Planner is a handy tool that helps you or the pay-per-click consultant discover opportunities for growth but also improves the search engine optimization overall performance. You can use it to create a detailed forecast, manage the ad spend, and account for more efficiently and, ultimately, hit your target PPC ROI.



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