The logo is the recognition value of a brand. When printing logo on a physical object, you can reach to people at all levels than if they see it online. And this is no better way of advertising the brand than someone wearing clothing with a logo on it — especially if it looks amazing!
we will look at some of the logo printing practices and what you need to know and how to get top-notch results.
Logotypes and The Vriations For Print
Before sending the logo to the printer, there are a few things to be taken care of, Which include the version of the logo that is the best for the product you must print.
You will usually have the full version of the logos such as wordmark and Slogan or Symbol (if you have one), plus a symbol version of your logo that is best suited in case of small spaces. An imprint area can be defined as the exact spot on the item where you can print the logo. The design needs to be exactly fit and should look good in that space.
A mug looks better with the smaller symbol of the logo so that it does not get warped on curved surfaces. A notepad will be a prime canvas for a full logo due to its larger and flatter surface.
Before printing the logo you must consider the color and texture of the object. For example, a colorful plastic water bottle may look better with a black or white logo instead of a single-color version.
Print a transparent version of the logo. A logo with a white or colored background won’t look as good as one with no background.
Printing the logo on stationery. Apart from business cards, you can also print the logo on all sorts of stationery items, from posters to company envelopes.
The most used item probably is the letterhead on the paper which is used to print letters and documents. Letterheads include your logo and your company’s complete information. You must also consider printing the logo on envelopes, presentation folders, notebooks, Keycards, pins, and could be more.
Printing the logo on clothing. The most common clothing piece to print the logo are T-shirts, hats, polo shirts, socks, and even hoodies.
When printing the logo on clothing, make sure to do a test run for checking the colors before going for mass printing. Printed logos look outstanding on the top-left area of polo shirts and T-shirts, the size of the logo should be at least one inch and should not be larger than two inches.
When printing the logo on packaging, make sure the logo is easy to see and recognize. If the packaging design includes more elements apart from your logo such as a pattern in the background, make sure the patterns don’t overpower your logo.
Whether it is a sign, a label, or a T-shirt, take time to look for the correct placement, size, and color so that you will be happy after looking at the final result.
So are you ready for making the logo design print-worthy?