Search engine optimization (SEO) keeps on changing, and this year has already shaping up and is going to be an exciting year for the SEO industry. In the year 2021, there were many changes in the large Google algorithm, including the Core Web Updates as well as the Page Experience Update, still, there will be more changes in the coming years.
The search engine optimization trends mainly focus on accessibility, machine Learning, mobile-friendliness, and the overall experience on Google Search.
SEO Trend of the year
The Site usability metrics
Google is now looking at prioritizing the website performance that will create the best user experience, looking at the evidence from the previous year’s Page Experience. They even have shown that they are not afraid to penalize the websites that don’t meet the criteria such as speed and UI/UX metrics, or pages with poor accessibility.
So One way or another, almost everything having to do with on-page SEO involves UX and UI. You can have the best content, but if users are not able to open it because of a poor web experience, it just doesn’t matter.
Website capabilities one should prioritize for SEO?
Website loading Speed
If the site takes longer than 5 seconds to load, you will lose 40% of traffic. Site speed is a major factor for a good web experience, and the right UI design element and technical SEO will help you to make it quick.
Accessibility
Web Content Accessibility Guideline is an internationally recognized set of guidelines for digital accessibility and is managed by the W3C, i.e. the international web standard group. The understandability, operability, and robustness, of your website organization and its usage, must be accessible to all users.
Mobile-Friendly
The majority of users access Google from their mobile devices. Google now uses mobile-first indexing when it comes to indexing and ranking of any page. This means it is essential to check if your website loads correctly on mobile and if it is easily accessible for mobile users to read and navigate. Currently, mobile-friendliness is the main part of many of the SEO trends.
Content-generating AI machine learning algorithm
Artificial intelligence or AI is changing the trend for every industry, and SEO is no different. With machine learning, AI technologies can intake a huge quantity of data at much higher speeds in a very less amount of time than an average human can handle, or analyze the information, and then it uses to automate a variety of marketing tasks. From chatbots to data analysis, using AI in marketing and soon will be one of the top SEO strategies in the upcoming year. The Content generators like GrowthBar and Copy AI took off in 2021.
These tools are going to be a huge boon to digital marketers. Data-driven software tools specializing in content generators and SEO will continue to gain popularity in the coming years.
When it comes to SEO trends and strategies, it is important to stay up to date as Google’s algorithm keeps on changing with each coming year.
