Improve Your Local SEO
Pro Tips to Improve Your Local SEO
The process of enhancing search engine visibility for local businesses is known as local SEO. When you follow local SEO practices, the chances of attracting organic traffic from nearby areas are high. Local SEO focuses on improving the ranking of your business in leading SERPs in a specific location. But how can you achieve this?
Let’s take a look at some of the best ways to improve local SEO for your business:
Create a Google My Business Account
If you want to achieve a higher ranking in Google search local results, then optimizing your Google listing is a good option. For this, the foremost step is to create a Google My Business account. This way you’ll get access to your Business Profile. All the information you provide for Google My Business will be added to your Business profile. This information will further appear in Google search results, Google Maps, and Google Search Knowledge Panel.
Let’s take a look at some of the steps that you need to follow for optimizing your Business Profile:
- Create a Google My Business account
- Provide accurate and latest information
- Provide your logo, acceptable payment methods, hours of operation, information about the product or service you sell, images, etc.
- Ask your customers to provide online reviews
- Be responsive to customer reviews
- Write posts related to events, and special offers, in your business profile
Make your Website Mobile-Friendly
According to the latest research, it has been found that there has been a paradigm shift from desktops to mobiles. Another study depicts that around 75% of mobile searches usually produced offline visits within 24 hours. Thus, you need to optimize your website for mobile if you want to get good local SEO results. But how can you do that? Have a look:
- Improve the loading speed of the website
- Try to use big fonts so that your web pages become easy to read.
- Incorporate engaging UI for better UX
Focus on Local Keywords
If you are focusing on local search results, make sure you use keywords that are relevant for the local customers. Keyword Planner is a tool that can help you in keyword research to the large extent. It will help you filter keyword searches based on a specific location that you want to target. Another thing that you can do is target region-specific landmarks and hotspots on your website. This will help to get a better outcome.
Use Location Pages
In case your business targets more than one location in a particular area, you should include location pages on your website. Make sure the pages you target include important details such as store hours, name, address, and phone number of the store, testimonials, promotions, and a lot more. Do not forget to include Google Maps on each page.
Make Use of Online Business Directories
Online business directories play an important role in boosting the local search results. Getting your business name into directories such as Yelp, Yellow Pages, Foursquare, MapQuest, etc. will not only improve local SEO but also enhance online visibility. Make sure you provide the accurate business name, address, and phone number to the directories. You can also include backlinks to your website and business description in the directories.
Include Content Based on Local News Stories
To captivate the attention of a local customer, you can include content that is directly related to the local issue in your area. For this, you can write content based on local news stories, or events. You can even create videos about local charities or causes that your business supports. This will help to improve user engagement to a large extent.
Following these tips will definitely help you boost local SEO, allowing you to gain an edge over your local business.