Innumerable webmasters and SEO professionals have nearly collapsed with the introduction of Google Panda and Penguin updates. With the advent of the new updates, webmasters think that link building is dead by now. However, with the passing time, they have adapted to this shift, and the fear has worn off related to SEO link building. Since link building is one of the essential components of search engine optimization, it continues to drive links to the targeted website and get them ranked in the search engines. In this write up we are going to share everything about link building that you need to know. 

Myths about Link Building

You do not have to build links and only have to ensure that your content is outstanding. It is false. Even Matt Cutts of Google has said that links are the best ways to show how significant your website is to the search engines. This statement was given by the person who has introduced the Panda and Penguin updates and the head of the Google web spam department. It proves that backlinks are one of the vital elements of SEO and are also one of the best ways that search engines use to index the content and rank. 

But you have to keep in mind that the old fashion ways of building links are a thing in the past now. Most of the SEO experts are targeting different approaches for link-building strategies or methods now. 

Thinks to avoid while practicing link building

The implementation of Google Penguin and Panda updates has brought an enormous change in the SEO world. The sole purpose of these algorithm changes is to remove all the unwanted and spammy links in the search engine results. It also warns the entire webmaster world to stay away from suspicious link building and not to use any quick fixing link building tips. In the past, webmasters and website owners have made and invested quite a lot of money while exchanging links with other authoritative websites to boost the page ranks. 

However, these link-building strategies were not of much value to the users. Their main motive was to create as many links as possible and trick a search engine algorithm, and push up the website ranking. These kinds of link-building strategies are now banned by Google. Now with the implementation of Penguin, if anyone practices such link-building strategies, you will receive quite a heavy penalty for this process.

Don’ts of the link building strategies

If you are an SEO professional, then you should not follow the below tactics.

  • Placing your website links in low-value directories can cause massive damage to your reputation. Always put your links in the online directories directly related to your niche industry, business, or website.

  • Link exchange or cross-linking is not applicable to create a link tree for enhancing the page rank. This type of action will now encounter a penalty, thus do not implement this!

  • Guest posting or blogging with the primary purpose of keyword insertion or stuffing links within the content body has also become quite a big no, no! You should choose your guest posting website based on social sharing and domain authority values. 

Final Thoughts

We all know that the SEO word is changing every day. But it is up to the webmasters or the SEO professionals how they will adapt to their surroundings and use new strategies. It will lead to a successful and top-ranking website in the search engines. Thus, whenever you hear people shouting that the link building is dead, do not worry as this is a misconception. Link building was, will be, and continue to a vital aspect of SEO.


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