Do you know 8 out of 10 web users watch YouTube videos? Surprising, isn’t it? Well, you will be astonished to know that YouTube is the second largest search engine after Google. Whether you have a small business or large, YouTube marketing can help you grab the attention of the target audience, thus maximizing ROI for your business. But do you know what all it takes for YouTube marketing? Have a look:

Make your Titles Compelling

Optimizing titles is the foremost step if you want your videos to be clicked and watched. Various steps need to be followed for optimizing the video titles:

Look for the Right Keyword

Through keywords in the title, Google crawler gets a clear idea of what your video is all about. Also, viewers get to know what they can expect from the video through the keywords.

Keep the Title Crisp

The length of the title should not exceed 60 characters, thereby saving the time of the readers.

Titles Should be Descriptive

Try to make your titles descriptive so that the viewers have a clear idea of what the video is all about.

Provide a Good Reason to Watch the Video

In this fast-paced life, no one has time. That is why it is important to depict the reason why anyone should watch your video and how will it benefit them.

The best way to create a good title for your video is by identifying the theme of your video and by searching short and descriptive keyword phrases. Make sure the title of your video answers all the important questions for viewers.

Create YouTube Thumbnails

Thumbnails are an effective way to grow your YouTube channel. However, they should be relevant to the video’s content. You can even add short descriptions and images in your thumbnail to make your product more engaging. Try to keep the size of your video as 1280 X 720 or 1920 X 1080. Another thing that you need to keep in mind is to use high-quality images in your video and the format should be JPG, PNG, GIF, BMP, or TIF. You must ensure that the  the aspect ratio of the video is16:9.

Try to Keep your Video Short

If you want to grab the attention of maximum people, create short videos under 5 minutes. Avoid repetition, and create high-quality and interesting content to keep the audience glued to your video. If you have time, you can even experiment with the video length to find out what works best for you.

Brand your YouTube Channel

Branding your YouTube Channel is imperative if you want to make your video compelling and attractive for the audience. Using the company logo is the first step towards branding your channel. You can add titles, descriptions, and links to your website and social media so that people can find you easily. Another thing that you can do is to include a creative and relevant bio about your business or company.

Don’t Forget to Include Call-to-Action

Adding CTA in videos can be quite beneficial in increasing user engagement on YouTube. You need to paint a clear picture of your goal whether you want more likes or more subscribers for your channel. You can even add a website link in your video if you want to take your audience to your website.

Share Videos Through Social Media

Social media can act as a blessing in disguise if you want to grow your YouTube channel. Pinterest and Twitter are some of the best platforms to share your videos. However, the platform you choose depends upon the type of audience you want to cater to.

These smart ways can surely help you take your YouTube channel to the next level.


SEO & Marketing


Keywords Results


Google Analytics


Off Page SEO