Improve Technical SEO
Best Ways to Improve Technical SEO
Technical SEO is the process of optimizing your website and server so that the search engines can crawl and index easily. Most search engines give special preference to the search engines that possess special technical characteristics such as secure connection, fast loading time, responsive design, and the list goes on. But how can you include these characteristics in your website?
Let’s take a look at some of the steps that can help you improve technical SEO for your website:
Install SSL
Secure Sockets Layer is a technology that aids in creating an encrypted link between a web server and a browser, thereby making the website more secure. A site that uses SSL can be easily spotted; it will be starting from ‘https://’ instead of ‘http://.’A website having SSL is less likely to be hacked as it has a layer of protection, and most search engines prefer such websites over non-SSL sites. But how can you ensure that your site is secure? Well, you need to install an SSL certificate on your website for this.
Let’s take a look at some of the steps that can help you improve technical SEO for your website:
Make your Website Responsive
If the website is responsive, it can easily run on various platforms such as mobiles, desktops, laptops, or tablets. It will be able to function smoothly on any device. According to Google’s Algorithm, a responsive website, especially a mobile-friendly website will be given preference.
Speed Optimization is Important
Page speed is considered an important parameter in securing a high ranking for your website. According to the latest research, it has been found that the bounce rate increases by 90% when the page load time increases from one second to five seconds. A website visitor will not wait for your website to load; that is why speed optimization is important for your website. Various ways can help in speed optimization. Let’s take a look:
- Make sure you use compressed files (images, web pages, CSS, HTML, and JavaScript files) to reduce the load time and enhance the speed of the page.
- Decrease ‘HTTP requests-Try to minimize the use of scripts and plugins.
- A fast DNS (Domain Name System) provider should be used.
- Use a single CSS stylesheet instead of multiple sheets.
- Cache plugins can be beneficial as they tend to reduce the load time of the site in case of repeated visits.
Say Goodbye to Duplicate Content
Duplicate content can cause a lot of confusion for the users and affects search rankings. That is why it is important to fix any kind of duplicate content issues. But how can you do that? Let’s take a look:
- Sometimes CMS publishes multiple versions of a page or a post which increases the load time. You need to prevent CMS from doing it if you want to reduce the load time. For this, you can disable session Ids that are not useful for your website.
- Another thing that you can do is to use the canonical link element. This will allow the search engines to know where your main version of the content is!
Form an XML Sitemap
An XML sitemap is the site structure that helps search bots in crawling your web pages. It acts as a map for your web pages which contains all the important information related to your website. Through an XML sitemap, you can figure out when a page was last modified. It also helps to determine the priority of a web page and how frequently it is updated. Thus, creating an XML sitemap is important along with updating it regularly.
These tips will surely help you improve technical SEO which will further enhance organic traffic to your website.