Importance of Link Building in SEO


Link building can be defined as the process of getting other websites to link to the page on your website. The purpose of link building is to boost the authority of your page in the search engine portal such as Google in order to rank your pages higher and bring more search traffic.

Trick For Link Building
Look for broken links there on the web and replace them with a link to your website. Link building is an essential aspect of SEO. Obtain links from relevant and genuine websites that allow a little bit of their trust that will be passed on to you. Acquiring the links helps you in getting a better rank in the search engines. When building links make sure the type of links you are acquiring should be diverse. This means you will need links from various blogs, websites, directories, articles, and various news sources.

Here’s how Link building can be done.

The initial step is organic
Reach out to bloggers and webmasters once you are able to find the broken links. Then click on the link for more info and look for an error, irrelevant, or outdated content. If you find a piece of content that is useful or that can be updated from the version the site is linked to, better to replace it and give them a valid reason.

Another step is actively search
There are various link errors, with the help of free or paid tools you can do the searching, once you plug in the URL. Below is a list of some tools that will help you in finding the broken links.

  • Web Page Mistakes
  • W3C Link Checker

You simply have to plug in the site you got the link from and it will do all the work for you. Once you found the broken link, test the URL and see where it goes. Is it going to the contact or page that no longer exists? The next step is to reach out to the webmaster or author and let them know about the same, once done then point out the broken link and offer your link to make it easy.

What are the ways to find the right person to contact once you have found the broken link?
Almost all the blogs have information about the authors right there. Use the email option or fill out the contact form and reach the authors. You can also use different tools created for the purpose of finding the contact. Tools such as BuzzStream or Link Research Tools Contact Finder can be used for the same.

Finding out who else is linking to the same broken link.
There are various Open site explorers or tools available that can do this. Once you plug in the broken URL and you find out who is linking it to, then it gives you many more sites and you can go for a replacement link.

To successfully replace any broken link with your own content do let us know. For more detail on Link building tips, contact us today and book an appointment for more details.



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