Importance Of Google Analytics: Email and Ad Campaigns

Google Analytics

The best way to track all of your ads and marketing campaigns can be done with the help of Google Analytics. It is a great tool that helps measure our ROI i.e. return on investment. Here is how it is done.

Track the campaigns
Whether you are spending money on banner ads or investing your quality time in email newsletters, it is important to know the efforts you are putting in are even paying off. With the help of tracking codes, you can determine which types of campaigns can deliver more traffic to your site, help you generate leads, and how attract more people to click on a buy now button if in case it is an E-Commerce Website.

Setting up the tracking codes
While setting up you don’t have to add the tracking code to all the incoming links, as most of the inbound traffic is easy to measure through Google Analytics. Instead, you must focus on email banner ads, newsletters, and non-Google pay-per-click campaigns. Inbound traffic from these sources is not that easy to track and requires additional work to measure it precisely. And, there are five tracking variables, but you will have to deal with three of them and these are:

  • Campaign Source: It is the name of the website where the ad is running or which issue the email newsletter the link is from.
  • Campaign Medium: It is used to specify the medium from which the link will appear, such as pay-per-click, email, or banner ad or email.
  • Campaign Name: This helps you to differentiate between various types of campaigns, such as the June newsletter vs. Oct newsletter, or testing different banner ads.

Sometimes it seems too complex, but you don’t need to worry, Google offers a ton of tools for tracking variables called the URL Builder that will help in generating links for you. You Need to simply enter these four pieces of information below.

1.) Website URL you are linking to.
2.) Source of the campaign.
3.) Campaign medium.
4.) Name you to want to give to your campaign.

Then click on the Generate URL button and Google will provide you with the URL ready to be cut and pasted.

Tracking Campaigns on Google Analytics
It captures month-wise the number of email newsletters generated and how many visited the website and the amount of time spent and how long time than the average visitor. You can also see on Google Places ads, the number of people driving in the past months, and how much better the average page/visit and average time spent on the site. This results in getting a closer look at Google Places and how it fits into the rest of the marketing.

The suggestion is you need to use the tracking codes for your ad campaigns and email newsletters. This not only helps in measuring the results but also improves your ROI and builds a stronger, and more effective web presence.



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