Whether you work on B2B or B2C business model, social media can help you attract potential customers, and give a head-start to your business. But how can you do that?
Let’s take a look at some of the best tips to use social media for generating more leads:
Profile Optimization is Important
Before beginning your social media campaign, you need to make sure that your profile is well-optimized. It should clearly state the information regarding your business so that the customers can easily reach out to you.
Contact Information
Do not forget to provide contact information on your profile. Another thing you need to keep in mind is that you need to be responsive to customer queries, be it through phone or mail.
Add Call-to-Action Buttons
Call-to-action buttons are a must-have if you want to generate more leads through social media. However, the button should be added according to the social media platform you choose. For example, if your purpose is to get maximum newsletter subscribers, then you must include a ‘Sign Up’ button on your Facebook page.
In case, you have a page that aims at making any kind of bookings or reservations, you need to add buttons such as ‘Book Now, ‘Reserve’, or ‘Get Tickets’ action button to your social media profile.
Add a Link to your Bio
When there are no specific tools, adding a link to your bio is a good idea. Instagram, LinkedIn, Pinterest, and Twitter are some of the social media platforms that allow you to include a link in your bio. By adding a link, you will be able to improve user engagement.
Make your Content Clickable
With the increase in competition these days, it has become difficult to grab the attention of the customers. That is why it is important to create captivating and compelling content for the audience. For this, it is important to include sharp and crisp images. Make sure you include clickable links and a tempting call-to-action button in your content. This will enhance usability.
Create User-friendly Landing Pages
A creative and user-friendly landing page can end up turning your probable customers into leads, whereas a sloppy landing page would disappoint your customers, forcing them to move away from your website. You should try to make your landing page relevant, visually appealing with enhanced readability.
Social Lead Ads can be Beneficial
Once you are done with organic methods for lead generation, you can switch to social lead ads. Facebook, Instagram, Youtube, Twitter, and Pinterest are some of the common platforms that allow you to create lead ads for the audience. The format of lead ads of every platform is different. However, you need to choose the platform according to your target audience.
Offer Incentives
The best way to collect leads is to offer incentives to potential customers. You can organize contests, and provide discount codes for potential customers. This way you can broaden the reach of your business. Webinars, whitepapers, email newsletters are the best ways to share information about the various offers and incentives that you wish to provide to the target audience.
Use Analytics
If you want to track leads on your website, you need to use Google Analytics. This way you’ll get a clear idea of which social media platform works best for you. By using the best social media platform you’ll get to increase sales, and improve ROI for your business.
By following the above-mentioned tips, you will be able to get more quality leads, allowing you to take your business to the next level.
