In the Year 2021, Google rolled out the “About This Result” on the search engine results page (SERP), which helps users to check the sources of information in this space. They added the update feature that will inform their users in what manner their query turned up for a particular result.
It is mainly designed to help the target audience in finding trusted sources and provide relevant information, the latest Google search results update has some good news for businesses and brands who are looking to increase their online visibility.
The best part of this update is, it opens up the opportunity for brands and businesses to inspect the relevance of signals that went through each result and can apply the perception to the SERP ranking strategy.
Matching Keywords
This version of Google information shows the interested visitors who are looking for the exact match of keywords to appear in their search. If the page has gained some SERP ranking, this means it contains the same keywords which searchers are using in their query.
This may sound simple, but keep in mind how frequently Google updates the search results and how it affects the search engine positioning. After each update, you may find your page slipping down the rankings because Google found other page offerings better with more relevant information.
Search engine optimization (SEO) experts suggest in keeping your content fresh for the keywords searchers are targeting. For example, if an article written about top SEO trends that can boost your search engine visibility was published one year ago, we can update it in the current year to reflect the changes that could have happened.
Local SEO
If the business is at multiple locations or if it is specific to one area only, then optimizing for local keywords like “near me” is necessary. Having a local SEO strategy will help you in targeting the right people as Google will only tag your content relevant to your area only. The more searchers will find value in your page which is applicable to their city or state, the more boost the search engine will give visibility to your business.
Link Building
Apart from offering a domain description and reassuring your searchers that the domain you are providing is secure, Google also informs the users if other websites are linking to your page with similar terms as the one they mentioned in the query.
Get the Result Searchers Need
The aim is to increase online visibility and generate more interest among searchers. To achieve this result that boosts sales and revenue with an SEO agency that has experience and expertise in providing a variety of Google updates.
We are a full-service digital marketing firm with proven SEO capabilities. We have been helping big brands and businesses with the change that brought dozens of Google algorithm updates. The campaign has successfully delivered a good percentage of increase in organic search visibility and boosted organic SEO traffic, contributing to the client’s year-by-year hike in the conversion rate.
Check out how our integrated SEO solutions, can help you to reach your desired results by calling us today.
