A logo is defined as a graphic mark, symbol, or emblem, which is used to describe a company’s brand products or services.
Logos play an essential role in a company’s brand identity. They are everywhere we look, from the world of social media and websites to the physical world of grocery stores and caps, t-shirts, and mugs.
The logo is the single most crucial piece of a company’s marketing and communication strategy. Logos can be placed on everything from brochures and business cards to vehicles and even on buildings. A logo not only helps consumers to differentiate between the various brands, but most importantly holds all of the brand’s trust, reputation, and quality, of the company.
All those famous and great logos share the Below specifications.
Simple
When designing a logo, simplicity should be there and it shouldn’t be complex to remember. Fabulous and famous logos tend to be simple logos. The simplicity of a logo allows people to instantly recognize and becomes easy to memorize.
Versatile
In the current digital world, the company’s logo should be versatile. The logo needs to adapt to a wide variety of uses and situations and it should be visually consistent. A good logo should be flexible enough for use in any medium such as print, digital, and environmental. The sports brand logo is the perfect example of versatility. It translates well in large as well as small formats, in a variety of colors, and in a variety of applications.
Unique
A great logo must have a unique design that makes it different, and something that distinguishes it from other logos. A great logo not only helps to differentiate a company but also from its competitors. For example, the Tesla logo uses color, shape, and imagery in a playful, and unique way to help it to stand out from the crowd.
Countenance
Great logos should be timeless and not confined to changing trends. No logos last forever but our goal as designers is to design the logos in such a way that is attractive, and that supports the brand over time as it evolves. Logo designed in the year 1977, the Apple logo has changed much over the years and the brand continues to grow while the logo endures.
Representative
A great logo should embody and represent the brand’s core values in the company’s vision and attributes of the product and services they deliver. Concepts such as innovation, technology, strength, quality, and collaboration are some examples of attributes that can be visually represented by the company’s logo.
So, how many companies could you name just by looking at their logos alone? Even though you don’t shop at the brand store or you don’t have a Twitter account, the chances you identify the brands instantly is the power of a great logo.
While the business might not be famous for global recognition like the brands above, these five characteristics are universal in their importance, whether you are a small business or a big corporation.
Contact us today and book an appointment to know more about the logs and get the logo for your company!
