Whenever a business proposal is put together, recommendations are included for appropriate Web marketing campaigns. The two items that are usually included are email newsletters as well business blogs because both have been successful for clients who mainly use them.
Taking too many things at the beginning seems to be overwhelming and but, in the end, nothing gets done which usually happens. Unless you have enough time and energy to write, starting an email newsletter and a blog may be time-consuming.
So, the question is which is a better option, a blog, or an email newsletter? The solution mainly depends on your business model.
When An Email Newsletter Is Better:
If you are selling something that needs some serious consideration to go after, then in that case, we can use an email newsletter.
The reason is if a person needs time and complete information to make a buying decision, we need to stay in touch with them. Before making the buying decision. A person sometimes visits the site, or might not be able to find the link, or could never return. However, if you convince others to subscribe to their email newsletter, then you can send more additional information equivalent to new web pages with the help of email, which will help in establishing your credibility and expertise.
An email newsletter is an amazing marketing tool if you have a product that someone wants to buy again and again. Sending permission-based emails is a great option for reminding you that it’s time to renew, stock up, or check out similar products that you offer. An email newsletter is the better way to go if you don’t think you can put much time into a successful business blog. If you are looking at a couple or few hours a month of an email newsletter as compared to hours of work in a week for making a blog.
When is the Blog Required
If you have a service or product that needs less research or doesn’t generate multiple purchases, in that case writing a blog is an appropriate option.
The blog offers amazing SEO ranking opportunities, so it is a better way of getting the information out there by searching in the public domain. It helps in establishing credibility and will send the leads to your website for any further conversion.
If you love writing and have a deep knowledge of what people are searching for, on Search Engines, a blog may be the best tool, mainly if you like feedback from blog visitors.
You may get people to subscribe to your blog, which is helpful for visitors who visit again and again, and you can archive email newsletters as pages on your website which is great for search engine optimization.
Even though you can re-purpose the content from the blog. Look at the business goals and what type of content they are looking for and receive those messages, and then choose from them accordingly. For more details, call us today.