Nowadays social media is one of the most transformative updates that happen on the internet in the past two decades. Twitter, Facebook, Instagram, and LinkedIn are highly popular digital channels on social media as a source of information, news, as well as entertainment. It is a place where people from worldwide can connect, and this is what makes the social media a leading communication channel.
Social Media Marketing Statistics
Having a solid social media platform is not about posting the regular content and hoping it will reach the target audience. It requires a careful strategically identifying who are your audience is and how to reach them in successful manner. All of that begins with understanding, on which platforms they spend their time on. We have made a list of statistics for each of the social media platform below to help you create your strategy accordingly.
Facebook
Facebook has over a billion daily active users. Facebook still has a massive user audience, with more than a quarter of the global population registered there. An audience with that big a number is hard to ignore for any business owner, as it provides so many opportunities for brands to connect with their audience and leverage that relationship to increase their sales and expand their business.
As per the social media marketing statistics, 95 percent of Facebook users access the site from mobile devices. As Facebook is a mobile-dominated platform, it becomes increasingly important to optimize the marketing strategy for mobile users and upload mobile-friendly images and videos so that they can easily fit on the mobile screen as per the screen size.
Twitter
with over 350 million monthly active users. Twitter is now choosing to report its daily active users rather than monthly active users to avoid comparison with other social platforms. And over and above that, they are reporting users who will contribute directly to their business. By providing such numbers, they give a narrower and yet more direct estimation of its users’ value.
As per the data, tweets with one or two hashtags receive more than 20 percent higher involvement than those with more than three. Hashtags are essential for increasing their visibility on Twitter because they connect you with users who have not shown the same interest. But it doesn’t mean you should go for insane hashtags. Tweets that use more than two hashtags have shown a sweeping decline. Social media stats provided by Twitter revealed that users are more likely to reach brands directly on Twitter than on any other social platform.
Instagram
As per the statistics, 70 percent of Instagram’s audience is under the age of 35. We can clearly see the graph of this specific platform, and this gives you an idea of what type of content to produce on that platform as a priority. The social media marketing strategy can easily benefit brands targeting young audiences.
The trust relationship between businesses and customers has become more difficult than ever due to concerns over privacy and fake news. More than 70% of people do not believe advertisements, according to social media marketing statistics. Social media marketing services are investing in boosting the relationship and improving the customer experience to boost in-person sales and regain confidence among customers.
For more details on our social media marketing strategy, call us today and book an appointment.
